Wonder what a multi-sponsor, co-branded research report looks like? Here is a page-by-page walkthrough that highlights the key features of a typical report [download the full report example here].

Research reports are one of the most effective types of content that cybersecurity marketers use to generate demand, provide thought leadership content, and elevate their brands in the cybersecurity community.

In fact, for many of our clients, research reports are the single most downloaded content asset in their marketing portfolio, generating high-quality, inbound leads. That is because research reports are fact-based and educational. They pique the audience’s curiosity about the trends they should prepare for and what their peers are doing to respond to the latest security challenges.

Producing original research in-house can be difficult and time-consuming for most marketing organizations. Crowd Research Partners provides a quick and cost-effective solution to help cybersecurity marketers deliver measurable results.

The table of contents page displays the page titles and numbers.

The overview page introduces the report topic, outlines the rationale for the research report, and recognizes all sponsors for supporting the research project (in alphabetical order and hyperlinked to the sponsors’ respective websites).

The key findings page summarizes the most significant data points and results from the research survey.

The report content pages (typically 15-30 pages) contain succinct analysis and interpretation of the survey results, accompanied by charts or infographics to bring the data to life. The emphasis is on visuals (rather than lengthy text). This also includes content pages that provide background information, guidance and best practices to address the cybersecurity challenges discussed in the report.

The methodology and demographics page summarizes they key parameters of the survey project, including when the survey was conducted, the makeup and size of the survey sample, and what methods where used to conduct the research.

The sponsors overview section contains brief sponsor profiles (in alphabetical order), including sponsor logos, 50-word descriptions, and links to the sponsors’ websites.

Premium sponsors can add a full-page sponsor profile to the research report containing marketing message and specific calls to action.