Sales technology, from CRM and social selling tools to sales analytics, is rapidly gaining traction in enterprises looking for ways to enable high-growth, high-performance sales organizations. Yet the market for sales apps and platforms remains fragmented and hard to navigate.

To provide deeper insight into the market dynamics for sales technology, Crowd Research Partners conducted a comprehensive online survey in partnership with the 100,000-member B2B Technology Marketing Community on LinkedIn to reveal the key challenges, solutions, technology choices, and investment priorities of today’s sales organizations.

The report has been produced in conjunction with leading sales technology and services firms including Amplifinity, bpm’online, CrankWheel, DiscoverOrg, emedia, Glance Networks, Highspot, IDG Enterprise, Impole, KiteDesk, LevelEleven, LiveChat, ONDiGO, Right Source Marketing, and SalesOptimize.

Key takeaways from the report include:

  • Sales technology investments are significantly increasing in many sales organizations. Most respondents (52%) are spending well over $1,000 on sales technology per salesperson each year, 22% of organizations spend over $3,000.
  • Customer relationship management (CRM) tools top the list of productivity solutions organizations deploy to help manage and optimize customer relationships across sales, marketing, client services and other business functions.
  • Despite the growing demand for sales technologies, many companies see their sales technology investments as only somewhat effective (37%) in impacting sales results.
 

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